This campaign was designed to motivate athletes to take ownership of their sport and commit to training during the off-season. Aimed at young athletes between the ages of 18 and 35, the concept focuses on discipline, mindset, and personal drive, emphasizing that progress happens when no one is watching. Centered around the campaign statement “Own It. The Moment Is Now.”, the visuals and messaging encourage athletes to stop waiting for the perfect time and instead take action in the present. Through bold typography, dynamic composition, and high-energy imagery, the campaign reflects strength and determination, reinforcing the idea that true growth is built through consistency and self-motivation beyond competition season.
Campaign Style Guide
Print Deliverables
Posters - Banners - Magazine - Post Card
Billboard and Mural Design
Digital Deliverables
Instagram Grid - Email - Home Page Website
Environmental Deliverables
Photography
Sport: Basketball
Model: Jonathan Griman
Sport: Dive
Model: Audrey Easter
Sport: Track and Field
Model: Jacob Orta
